Hormozi's Three Books, Applied to Empire

Reach is growing while social leads sit at zero. Between attention and a consult, Empire is missing three pieces: a lead magnet worth asking for, a named offer worth saying yes to, and a referral and partner loop that runs without Moses doing it by hand. The raw material exists already; the gaps are packaging, asking, and systems.

Value rises with the dream outcome and the perceived likelihood of getting it, and falls with time delay and effort. A Grand Slam Offer lists every seller problem from just before listing to just after closing, turns each into a named solution, picks the delivery, then trims and stacks. Empire's dream outcome is already approved: the highest net in the shortest time. Skip any "sold in X days" promise, since it implies a guarantee.

A lead magnet is a complete solution to a narrow problem; once solved, it reveals the next problem, which the core offer solves. Empire's lead magnet is the See the Work page: one real listing launch shown start to finish as a sample. The Core Four puts it in front of people: warm outreach, content, cold outreach, and paid ads.

Give until they ask: about 3 to 4 gives for every ask. Give in public, ask in private. The rankings already win the hook, and almost nothing asks, so the move is about 1 ask in every 4 posts plus a one line call to action after the valuable moment of every ranking.

Lead getters multiply reach: customers, employees, agencies, and affiliates, in that natural order. The goal is 25% or more of clients from referrals, and a third for the full machine. No cash or gift cards for referrals; any thank you gift goes to the broker for review.

Order the offers: attraction first, then an upsell or a downsell, then continuity. Never negotiate the price; offer something different for less. On a $600K sale, each 0.25% given up is about $675 of Moses's take home.

Do actions 1 and 2 first, since they convert attention Empire already earns. Perfect one offer at a time; new channels wait a quarter.

The monthly email last went out Jul 23 and no review asks are logged, so the cheapest lead source is idle. Restart it as a system: monthly email, review asks with a short script, personal video home value updates, and quarterly events. Close each sale with a fast win in the first 48 hours, then ask for a review and a referral.

Sign ten lead getter partners: the three lenders plus downsizer vendors, each holding an Empire lead magnet, with Kione leading. No referral payments; each party pays its own share of joint marketing.

Inside Empire, Stillwater is the anchor and the proof of the listing offer: show the full Signature launch first, and offer a defined lighter package when a seller pushes on commission. As its own business, Stillwater fits Money Models almost unchanged, since agents need content every month. Keep the books separate and price Empire's use of Stillwater at a documented rate. Stillwater has delivered 1,500+ projects.